Our Story
modernmomi began as Leche Mum in 2023 and came into our hands in mid-2024. At the time, I was a working mum of two, juggling the demands of retail with the desire to be more present for my family. Like many parents, I craved more balance—more time for the moments that matter. Taking on this online business was a step toward that balance, and it has allowed me to grow a career while still putting my family first.
The original name, Leche Mum, carried a beautiful meaning—leche, the Spanish word for milk, symbolised nourishment, while mum stood for love, care, and connection. That foundation continues to inspire us.
In 2025, we rebranded to modernmomi to reflect a broader vision: to support today’s mothers—who are strong, evolving, and many things at once. While our heart still lies in celebrating breastfeeding and the early days of motherhood, modernmomi speaks to the full experience of being a mum in today’s world—messy, magical, and deeply meaningful.
Our Mission
At modernmomi, our mission is to support and empower mums through every stage of their journey. We provide thoughtfully chosen products that make feeding, caring, and daily life a little easier—so you can focus on what matters most.
We’re committed to:
Empowering mothers with tools that offer confidence and comfort.
Offering quality you can rely on, with direct relationships to our factory for better control and care.
Being there when you need us, with quick replies and honest, supportive customer service.
We believe motherhood looks different for everyone—and we’re here for all of it.
Our Products
BIBS Pacifier Box – Sage
R310,00
MY-375 Hospital-Grade Wearable Breast Pump- Pink – (Single Unit)
Original price was: R1799,00.R999,00Current price is: R999,00.Our Unique Approach
What sets modernmomi apart is our unwavering commitment to innovation, customer support, and sustainability. Our double electric wearable breast pump is a game-changer, providing breastfeeding mothers flexibility, convenience, and discretion. Our dedicated customer support team ensures quick and helpful responses, and we prioritise high-quality, reliable products by addressing any issues directly with our factory.
Our Community
At modernmomi, our company culture is built on love, support, and empowerment. As a family-owned business, we create a warm and inclusive environment that reflects our family values. We prioritise our team members' personal and professional growth, foster a sense of belonging, embrace innovation, and approach our work with empathy and understanding.
Customer Engagement
We engage with our customers through various channels, including:
Social Media
Actively responding to comments, messages, and reviews on platforms like Instagram and Facebook.
Customer Support
Providing personalised assistance via WhatsApp and email.
Product Reviews
Encouraging feedback to help improve our products.
Future Goals
- Expanding our product line.
- Increasing our online presence.
- Entering new markets.
- Strengthening customer support.